The Builders of Color Coalition (BCC), African American Real Estate Professionals (AAREP-NE), and Minority Developers Association (MDA) will co-host The Brand Advantage: Creating Distinctive Identity -- a special, virtual workshop on the importance of marketing for real estate developers. Led by a reputable consultant agency, the presentation will cover the key elements of effective branding, including visual identity, messaging, and user experience.
Attendees will learn the importance of branding for real estate development firms, and how it can help to establish a unique identity to build a strong reputation in the market. The presentation will also include best practices for establishing and improving brand identity, and real-world case studies of effective branding and marketing. Participants will leave the workshop with a deeper understanding of the value and principles of a distinguished brand identity, as well as reference guides and materials.
